Du Nord Advisory

Full 1

Bigger impact & better results!

Du Nord Advisory is a boutique advisory firm dedicated to helping leaders and professionals speak, lead, and deliver with greater impact – and achieve better business results.

Upcoming open workshops

One advisor. Lots of impact.

My name is Anett Lund-Nielsen, and I’m the sole advisor at Du Nord Advisory. I bring 25+ years of hands-on commercial and leadership experience from working in and with some of the world’s coolest biotech and FMCG corporates and startups.

When you work with me, you can expect high-quality outcomes – and a collaborative, straightforward style. My aim is to enable, inspire, and challenge you in a positive way, so you can make the changes you want. And (hopefully) enjoy the process.

I typically work with people from technical or specialist backgrounds, across all levels – in corporates, startups, and everything in between. So if you’re an engineer, finance manager, purchaser, R&D director, sales manager, IT consultant, or you work in a startup, you’re in the right place! (and yes, that goes even if your title doesn’t match exactly:)

Want more background? Read more about me on LinkedIn.

Real work, real results. My services at a glance.

Want to come across more clearly and confidently – in any setting?

I help you boost your ability to speak with impact in everything from 1:1s to large presentations, online or as a panellist.

You’ll get an immediate boost in how you communicate with clarity, confidence, and purpose – and understand how to turn it into a lasting strength.

Check out upcoming open workshops – or let’s create a customized workshop for your team.

Is your B2B sales process effective and customer-friendly? Does your product launch need a sharper value proposition? Or do you want to explore new routes to market?

I offer practical commercial workshops that use your team’s collective brainpower – including key decision makers – to solve real business challenges and create better execution plans.

You’ll leave with clear, simple, and customized improvements to your commercial strategy – no-nonsense and easy to implement.

Book a free, no-commitment exploratory call to see if there’s a match.

Do you have a specific challenge you want to address? It could be how to lead a new team – or reinvigorate your existing one. How to manage a tricky stakeholder – or your boss. Or how to prepare for an upcoming negotiation, promotion conversation, or conflict.

I can help you with (most) business and leadership challenges – the big ones and the seemingly small. We can work together in a one-hour session or design a longer collaboration depending on your needs.

You’ll get guidance, coaching, or advice – depending on how our conversation unfolds – and we’ll often co-create the solution based on a deep understanding of the real challenge.

Book a free, no-commitment exploratory call to talk through your situation.

Let's talk!

Tue Micheelsen

I know Anett from many years in Novozymes. She is an intelligent person that cuts through the fog and serves you the - sometimes painful – truth.

- Tue Micheelsen -
President North America / Head of Global Consumer Health
Novonesis North America
Linkedin

Sara Sande

Anett has a unique ability to challenge status quo and 'pushes' you to see a challenge/opportunity from different perspectives. She always strives to go above and beyond (never settles for 'good enough') and is excellent at thinking outside-the-box and find creative and engaging solutions.

- Sara Sande -
Investment Director, EIFO Direct Investment and Head of AgriFood & Energy team
Denmark's Export and Investment Fund
Linkedin

Markus Klinger

Anett used her unique talents to reduce complex concepts into a tangible framework and tools – efficiently and effectively. Anett is curious, candid and cheerful and pleasant to work with. She is well-structured and skilled in creating alignment and moving projects to completion. I give her my highest recommendation.

- Markus Klinger -
Vice President of Business Development
Enzymit
Linkedin

Tobias Emil Jensen

At EtOH Spirits we have had the pleasure of incorporating Anett in our advisory team since 2022. Being an ambitious, young startup with limited large corporate experience and knowhow, Anett has helped us navigate the decision making and project proposal mechanics in larger organisations. This has helped us to align expectations and lead times with corporates but more importantly pitching the right USP's. Understanding the cultural gap in needs and insights between startup communities and corporates have been vital in our B2B financial models and Anett have helped us all along the way.

- Tobias Emil Jensen -
Founder
EtOH Spirits
Linkedin

Janis Schumacher

As part of our advisory board, Anett helped us develop our startup and successfully participate in an accelerator program. Her extensive knowledge, sharp focus, and charisma had an exceptional impact on our progress. She particularly supported us with her creativity and high ambition in understanding our customers, as well as in effectively communicating our product and us in various stakeholder environments.

- Janis Schumacher -
Co-Founder
Aquamio
Linkedin

David Mularczyk

Anett's contributions as a part of the advisory board significantly helped our team in differentiating ourselves from other teams during the startup accelerator program, in which we collaborated. Her great experience, creative thinking, and innovative approach played a pivotal role in helping us effectively communicate our messages to both customers and investors, all while hitting the nail on the head. Anett not only enriched our team's performance but also personally gave us valuable insights into critical aspects of business strategies, spanning from market analysis to customer engagement and communication. She managed to make the learning process enjoyable and exciting, turning what could have been a difficult task into a fun exercise.

- David Mularczyk -
Co-Founder
Aquamio
Linkedin

One advisor. Lots of impact.

Real work, real results. My services at a glance.

Speak with bigger impact

Sharpen your commercial knife

Classic advisory / coaching sessions

(Advisory) board memberships

Let's talk!

Du Nord Advisory

Reach out and let’s talk!

Subscribe to news